Food Culture
Counting Every Dollar: The Raw Financial Truth of Selling at Your Local Farmers Market
Before you bite into that heirloom tomato or grab a jar of raw honey at your Saturday farmers market, there's a whole world of math happening behind that folding table. We talked to small farmers across the country about booth fees, gas bills, and the razor-thin margins that determine whether direct-to-consumer selling is a lifeline or a long shot. The answers are more complicated — and more inspiring — than you might expect.
